A³ Arizona Advanced Automation, Case Study

20+

Pages shipped

Industry landing pages

<60

Days to live

<1s

Page loads (edge)

Overview

A³ is a full go-to-market launch for an AI automation agency serving Arizona service businesses. The project covered everything from brand identity and website development to local SEO, search-engine registration, and outbound prospecting infrastructure, taking the business from zero to live and generating inbound traffic in under 60 days. It was my first venture into building my own scalable business.

The core insight: reverse-engineer job postings into lead generation. The whole funnel was built to turn public hiring signals into a pipeline of service businesses ready to automate.

What I built

The website (Next.js on Vercel)

A high-performance marketing site built with Next.js 14, TypeScript, and Tailwind CSS, deployed on Vercel with automatic CI/CD from GitHub.

Key pages: conversion-optimized homepage, 8 industry-specific landing pages (HVAC, Plumbing, Landscaping, Roofing, Dental & Medical, Real Estate, Auto Repair, and a custom "Your Business" page), Process & Pricing, Results, Our Story, Blog, Book a Call, Contact, Privacy, and Terms.
Conversion features: AI-powered Voiceflow chatbot, Calendly booking, click-to-call tracking, CTA conversion events into GA4, and a Stripe payment portal for client billing.
Stack: Next.js 14, React 18, TypeScript, Tailwind CSS, Lucide, Sanity CMS, Stripe, Resend, Vercel.

SEO & structured data

Full technical SEO: JSON-LD schemas (LocalBusiness, Organization, FAQPage), dynamic sitemap and robots.txt, canonical URL management, and Open Graph / Twitter Card metadata with custom social share images on every page.

Blog: 5 AEO-optimized posts targeting long-tail keywords like "How Much Does an AI Receptionist Cost?" and "The 7 Best AI Tools for HVAC and Plumbing", designed to capture answer-engine traffic from Google AI Overviews and featured snippets.

Google Business Profile

Claimed, verified, and fully optimized, correct NAP data, 10+ service categories, Phoenix-metro service areas, posts calendar, and photo strategy for local-pack ranking.

Search engine registration

Google Search Console (DNS TXT verification) and Bing Webmaster / Bing Places configured. GA4 live across all pages with event tracking for clicks, forms, CTAs, and bookings.

Brand assets

Custom logo across header, footer, favicon, Apple Touch Icon, and a 1200×630 OG share image, consistent brand in tabs and shared links.

Outbound infrastructure

Apollo.io prospecting pipeline for ICP-to-lead workflows, with Salesforce and Outreach integrations for CRM and sequence management.

Architecture

┌─────────────────────────────────────────┐ │ Vercel (CDN) │ │ Next.js 14 + TypeScript │ ├──────────┬──────────┬────────────────────┤ │ 8 Industry Pages │ Blog (5 posts) │ │ Process & Pricing │ Our Story │ │ Results │ Book a Call │ ├──────────┴──────────┴────────────────────┤ │ Integrations │ │ Voiceflow (AI Chat) │ Calendly (Book) │ │ Stripe (Payments) │ Resend (Email) │ │ GA4 (Analytics) │ Sanity (CMS) │ ├──────────────────────────────────────────┤ │ SEO & Discovery │ │ Google Search Console │ Bing Webmaster │ │ Google Business Profile │ Bing Places │ │ JSON-LD Schemas │ Sitemap │ Robots.txt │ └──────────────────────────────────────────┘

Results

Full marketing site live with 20+ pages
8 industry-specific landing pages targeting Arizona service verticals
GA4 tracking with conversion events across all touchpoints
Google Business Profile optimized for local-pack visibility
Search Console and Bing Webmaster verified and indexing
Sub-second page loads via the Vercel edge network
Mobile-first responsive design across all breakpoints

Visit the live site → Next project: Ellie →